We decided to look at a practice the way no one ever has.
A practice doing well is selling about half of what it could. Same doors, same patients, same chairs.
Hearing aid adoption hasn't moved in over forty years, and it was never a technology problem. High margins bred an industry that never had to run a tight ship. Guessing was affordable. And the hidden cost isn't waste, it's the money you'd have earned if there were less of it.
The number is correct and completely useless. You'll open four more tabs, assemble a theory, and probably cut the ad spend that was working.
None of these feel like failures. They feel like a busy week.
You're running clinical care, staffing, marketing, recalls and cash flow, and that's just Monday. Nobody drops the ball on purpose. It just gets thrown between tools that don't talk to each other, and patients fall through the seams.
Tap the ones you know happen in your practice.
Illustrative model built from practice averages and published industry baselines. Not a customer result. Bring your own numbers to a walkthrough and we'll run it against your practice.
One patient, from brand awareness to every upgrade that follows.
The patient your marketing reached is the same patient the audiogram belongs to, the same patient the claim bills for, and the same patient the system brings back when it's time. No handoffs, no re-typing, no gaps for money to fall into.
Most software hands you a dashboard and wishes you luck.
A CRM can't run your quarter. A marketing agency can't see your chart. That gap is where the money goes, so we closed it by being both halves ourselves.
An agency that can't see your closure ratio is optimizing for leads. A dashboard that can't spend your budget is describing a problem it can't fix. One system, one team, one record.
Profitable is not the same as well run.
Aura is the consultant that never leaves. It reads the evidence from every corner of the practice, from KPIs and calendar to tasks, claims and books, and tells you what needs attention right now, sorted by what it's costing you.
Not a report you interpret. A problem, the evidence behind it, and the next step, worked through with you.
14 current findings
Checked 9:39 pmFindings shown are from a demonstration account. Aura reads live activity across scheduling, clinical, billing and marketing.
You're not adding a tool. You're replacing a pile of them with one system.
A stack of logins that don't speak to each other, plus an agency that can't see any of them. Each hands you a partial view from its own angle, and none of them add up to a picture of your practice.
- Practice management / EHR $350
- KPI dashboard over your EHR $350
- Patient intake forms $120
- CRM & lead nurturing $300
- Email marketing $150
- SMS texting tool $130
- Online scheduling $90
- Reviews & reputation $250
- Website & hosting $200
- Local SEO $450
- Marketing agency $2,000
- AI phone / answering service $1,500
- Bookkeeping & reporting $400
- Insurance clearinghouse $180
- Manufacturer portals, one per brand Free
- Device inventory spreadsheet Free
- What that adds up to $6,470 / mo
- Every tool on the left, retired
- The agency included, working inside it
- One view of the practice, not one per tool
Typical monthly figures on the left are market ranges for a single-location practice, shown so you can substitute your own. Ad spend, the clicks themselves, is separate either way: you pay for advertising no matter who runs it. AuraLync includes the agency that builds and manages it.
The problems were never hidden.
So, what was?
Every owner knows the phone gets missed, that tested-not-sold patients drift away, that the schedule has gaps. What nobody could see, across a multitude of disconnected systems, is what those gaps add up to over a year: units never sold, and the income that never followed them.
Illustrative model built from practice averages and published industry baselines. Not a customer result.
Nothing in this industry was ever built to do it.
We built a software system that does.
Bring one month of your own numbers and we'll run the model against your practice on the call: units, closure, ASP, recall list size. If the gap isn't there, we'll tell you.