We decided to look at a practice the way no one ever has.

A practice doing well is selling about half of what it could. Same doors, same patients, same chairs.

Hearing aid adoption hasn't moved in over forty years, and it was never a technology problem. High margins bred an industry that never had to run a tight ship. Guessing was affordable. And the hidden cost isn't waste, it's the money you'd have earned if there were less of it.

Same practice · same Tuesday · two systems
Every other dashboard
$47,000
Revenue, month to date
Against target−$20,000
CauseNot in this report
So… what do you do?

The number is correct and completely useless. You'll open four more tabs, assemble a theory, and probably cut the ad spend that was working.

AuraLync
$47,000
Revenue, month to date
Cause foundClosure, not leads
Narrowed toLocation B · Dana W.
Do these three things today
1
Hold the ad budgetLeads and bookings are on target. This was never marketing.
2
Price-objection module → Dana W.Assigned in My Team, with AI chat practice.
3
2 recalls overdue → dial before lunchThe AI Caller is queued. Roughly +1 unit.
The same number. One system stops at the number; the other names the cause and the next move.
01 · The software
Ten workspaces, one record
Clinical, leads, AI calling, KPIs, team, billing, insurance, financials, multi-location, marketing. One login. Nothing typed twice.
02 · The agency
We build and run the marketing
Your ads, your website, your local SEO, your reviews. All planned, launched and optimized by our team. Included, not upsold.
03 · The loop
Every dollar traced to a patient
Because the agency works inside the same system, an ad click becomes a lead, a chart, a sale, a claim, and an upgrade years later.
Which of these is you?

None of these feel like failures. They feel like a busy week.

You're running clinical care, staffing, marketing, recalls and cash flow, and that's just Monday. Nobody drops the ball on purpose. It just gets thrown between tools that don't talk to each other, and patients fall through the seams.

Tap the ones you know happen in your practice.

Nothing selected yet. Tap a few above and we'll put a number on it.
$0
Modeled annual leak

Illustrative model built from practice averages and published industry baselines. Not a customer result. Bring your own numbers to a walkthrough and we'll run it against your practice.

The closed loop

One patient, from brand awareness to every upgrade that follows.

The patient your marketing reached is the same patient the audiogram belongs to, the same patient the claim bills for, and the same patient the system brings back when it's time. No handoffs, no re-typing, no gaps for money to fall into.

01
Brand awareness
Marketing · agency-run
02
Lead captured
Forms · calls · chat
03
AI contact in minutes
AI Calling
04
Appointment
AI scheduler · calendar
05
Tested & charted
Clinical · audiogram
06
Billing & insurance
Billing · Claim.MD
07
Claim paid
Financials · posts itself
08
Patient nurture
Marketing track
09
Technology upgrade
Back to 01 · same patient
All nine steps write to one patient record which feeds every number in the practice
The half nobody else has

Most software hands you a dashboard and wishes you luck.

A CRM can't run your quarter. A marketing agency can't see your chart. That gap is where the money goes, so we closed it by being both halves ourselves.

The software Ten workspaces, one patient record
ClinicalCharts, audiograms, Scribe notes, scheduling and device inventory.
LeadsContacts, funnels and nurture that runs without anyone remembering.
AI CallingRings new leads in minutes, works recalls, books onto your calendar.
Real-time KPIsTiered outcome to cost, new against existing, per provider.
BillingQuotes, invoices, financing plans, superbills and patient AR.
InsuranceEligibility, claims via Claim.MD, remittances, denials, payer AR.
AuraLedgerBooks that keep themselves from your payments and claims.
AuraReads it all, names the fix. Flags the gaps between target and actual KPIs, works what it can automatically within set parameters, and helps the team work through the rest.
My TeamTraining Hub, staff tasks, and coaching that lands on the right person.
Multi-locationRoll-up and drill-down. Every location on one record, and any one store on its own.
The agency Our team, working inside your instance
Your websiteDesigned, built, hosted, and wired into the same record.
Local SEO & GoogleRankings, your listing, and reviews with drafted replies.
Paid search & socialBuilt, launched and optimized every month by us.
Market analysisYour actual ZIP: demographics, competition, seasonality.
Quarterly planningTied to revenue. Campaigns coded, tasks assigned, results kept on record.
Referral developmentPhysician outreach and patient referrals, run as pipelines.
Lead follow-upAutomated, in minutes. No lead waits for someone to remember.
AI callerBooks by phone and text, on your calendar.
Booked appointmentsTracked to revenue, not to clicks.
Ad attributionWhat actually converts, down to the campaign.
ReviewsActively generated, with replies drafted for you.
ReactivationOld leads and past patients, worked again.
Why it only works together

An agency that can't see your closure ratio is optimizing for leads. A dashboard that can't spend your budget is describing a problem it can't fix. One system, one team, one record.

The honest read

Profitable is not the same as well run.

Aura is the consultant that never leaves. It reads the evidence from every corner of the practice, from KPIs and calendar to tasks, claims and books, and tells you what needs attention right now, sorted by what it's costing you.

Not a report you interpret. A problem, the evidence behind it, and the next step, worked through with you.

Financial Planning & Review / AuraRefreshes while you work
14 current findings
Checked 9:39 pm
5In the red
8Watch
1Setup gaps
In the red · with the evidence attached
!Units sold · behind target9 recorded against 27 for month to date · Home / Review KPIs
◷15 tasks are overdueOctober has 19 new-patient opportunities still to fill
✦ Work it out with AuraStart with a priority, or describe what's happening. Aura walks the evidence and agrees the next step with you.
Aura · problem, evidence, next step

Findings shown are from a demonstration account. Aura reads live activity across scheduling, clinical, billing and marketing.

The stack it retires

You're not adding a tool. You're replacing a pile of them with one system.

A stack of logins that don't speak to each other, plus an agency that can't see any of them. Each hands you a partial view from its own angle, and none of them add up to a picture of your practice.

  • Practice management / EHR $350
  • KPI dashboard over your EHR $350
  • Patient intake forms $120
  • CRM & lead nurturing $300
  • Email marketing $150
  • SMS texting tool $130
  • Online scheduling $90
  • Reviews & reputation $250
  • Website & hosting $200
  • Local SEO $450
  • Marketing agency $2,000
  • AI phone / answering service $1,500
  • Bookkeeping & reporting $400
  • Insurance clearinghouse $180
  • Manufacturer portals, one per brand Free
  • Device inventory spreadsheet Free
  • What that adds up to $6,470 / mo
AuraLync
One system · one login · one patient record
1 invoice for less
in place of the stack
  • Every tool on the left, retired
  • The agency included, working inside it
  • One view of the practice, not one per tool
Get your pricing →
Pricing depends on your practice, your locations and your vendor relationships, so we quote it on a call instead of posting a number.

Typical monthly figures on the left are market ranges for a single-location practice, shown so you can substitute your own. Ad spend, the clicks themselves, is separate either way: you pay for advertising no matter who runs it. AuraLync includes the agency that builds and manages it.

What we found when we looked at a practice the way no one ever had

The problems were never hidden.
So, what was?

Opportunity cost
~160 units
One location · One year

Every owner knows the phone gets missed, that tested-not-sold patients drift away, that the schedule has gaps. What nobody could see, across a multitude of disconnected systems, is what those gaps add up to over a year: units never sold, and the income that never followed them.

Illustrative model built from practice averages and published industry baselines. Not a customer result.

Nothing in this industry was ever built to do it.

We built a software system that does.

Bring one month of your own numbers and we'll run the model against your practice on the call: units, closure, ASP, recall list size. If the gap isn't there, we'll tell you.